A Mobile Web App Optimized for iPhone, Android, Blackberry, Palm and Windows Mobile
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Just back from the Xcommerce Innovate 2011 conference and before I left I thought:
Ebay + Paypal + Magento = Xcommerce.
At the conference I realized it was so much more.
Xcommerce = Ebay + Paypal + Magento + GSI Commerce + Milo + Where + RedLaserApp
+ an amazing staff at X.com with great resources
+ an incredible community of smart, energetic and friendly developers
Here’s what else I learned:

It was a true meeting of community as we were all tweeted to win the top 10 spots on the leader board. The Daily winners were @DeveloperSteve and @brentwpeterson (yes it was a daily leaderboard or maybe some of use others would have got on it
). Good mentions to @WebShopApps, @ppalavilli and #frogtwit. We even started a tweetup pre-party #preInnovate that was community sponsored with over 150 attendees including Roy Rubin and Bob Schwartz.
Innovate was exciting and informative but most of all it was fun. There were beanbags and pool tables, xbox and massages in the Alumni Lounge. And I didn’t even mention the party with the Shins, Sumo Wrestling and GoCarts. Or the after party. It was developer’s playground.
There is a lot energy around developers at x.com and numerous programs you can join to get started monetizing the platform.
https://www.x.com/developers/x.commerce/2011-2012-developer-program
That’s right – the mystery broken down. Xcommerce is a message bus that you can register capabilities with to send and listen for messages. All the ebay properties (Magento, Paypal, Milo, Where, Kenshoo) + others can plugin to this.
Stay tuned for more on Xcommerce and Magento – my next post!
Scholastic came to us to help them launch a new store for their existing digital content. We worked with this publishing giant to create a Magento store for downloadables and Paypal checkout. Using their designs we created a custom experience for digital downloads with automatic up-sells to eBooks/ePages.