Mobile Commerce is exploding. All you need to do is hear a few statistics to know what if you have an online store, you have to have a mobile optimized website, also.

Mobile commerce sales to reach $10B next year/$31B by 2016
http://www.forrester.com/rb/Research/mobile_commerce_forecast_2011_to_2016/q/id/58616/t/2

Mobile commerce sales more than double this year
http://www.internetretailer.com/2010/12/17/us-mobile-commerce-sales-hit-34-billion-year

50 Billion Connected Devices (beyond just smartphones) by 2020
http://gigaom.com/mobile/four-mega-trends-shaping-the-future-of-commerce/

73% of mobile-powered shoppers prefer looking to their phones for basic assistance than talking to a store clerk.
https://www.x.com/developers/community/blogs/baldgeek/innovation-mobile-commerce-transforming-shopping-experience

Most mobile users preferred to use mobile browsers accessing virtually all mobile contents, especially on e-commerce/online shopping, news, and product reviews categories.
http://www.emarketer.com/Article.aspx

Google Says Mobile Optimized Sites Will Factor Into Landing Page Quality And Perform Better In AdWords
http://techcrunch.com/2011/09/21/goolge-says-mobile-optimized-sites-will-factor-into-landing-page-quality-and-perform-better-in-adwords/

Luckily, it is easy to get a Magento Mobile optimized store. You can easily install a Mobile Theme with Magento Connect and set up an exception to have mobile users see the Mobile theme instead of your main website theme [see our tutorial on this]. You could also setup multiple sites and put the mobile theme on a subdomain [tutorial coming soon]. The theme will use your current product catalog and the orders in the admin will be seamless. If it is that easy, why don’t you have a mobile theme for your Magento Store?

Get the RED Mobile Theme for Magento today and break into mobile commerce!

But, doesn’t Magento Come with an iPhone theme? Yes it does, but our theme uses new technologies like HTML5 and jQuery Mobile that bring the richness of an iPhone app to a website and it is optimized for all major cell phone platforms including: iPhone, Android, Blackberry, Palm and Windows Mobile.